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Facebook Page Fans Only - An Overview

Facebook Pages is a very valuable feature that allows businesses, artists, athletes, celebrities, etc regardless of their size to have their "social home" on the web. The success of a page can be counted by how many visitors it has, as well as by how many people "like" it. The number of people that "like" a page is very crucial, because once a user has clicked on the Like button, he becomes a fan and all the new content that is published on that page will appear automatically on his facebook news feed.

So, for example if a news agency publishes on its facebook page a new story, this will end up in all of their page fans news feed instantly. Another example is an eshop that publishes on its facebook page a discount coupon or a special item and all the page fans will see it when they logged into their facebook account. From the two previous examples, it becomes obvious the marketing value of a successful facebook page with lots of “likes”.

The Joomla extension "Facebook Page Fans Only" gives you the capability to create content for page fans only, thus offering an extra motivation for someone to become fan of your facebook page. This is achieved by feeding a page tab with content directly from any article of your Joomla site, where you have marked areas that are visible to page fans only. All the other visitors will see in these areas another message(s) that you have specified, similar to "this content is available to page fans only. Click on the like button to view the exclusive content".

One of the exciting features of this application is that you can achieve the same result even if the visitor is visiting your website directly, i.e. outside the Facebook environment.

If you want to see how easy it is to define "page fans only" content, view the following video demo.

The application consist of three extensions that work together to bring content of your Joomla site to your facebook page, as well as to make parts of your content available to visitors that have already "liked" your facebook page. The extensions and the purpose of each extension are listed below:

  1. A component “Facebook Page Fans Only”: It allows to specify which Joomla article will be streamed to your facebook page tab
  2. A content plugin named “Content - Facebook Page Fans Only”: it connects your Joomla site with your facebook page tab, which is also a facebook application. It is responsible for rendering properly content that it is available to visitors that are fan of your facebook page. The visitors can be within the facebook environment (server side) or on your website (client side).
  3. An editor-button plugin named “Button - Facebook Page Fans Only” : it helps you mark parts of your Joomla articles that you want to be visible exclusively to page fans, as well as to display alternative messages to non-fans.

The flow of data is depicted in the following figures.

Figure 1: You write an ordinary Joomla article, that will eventually will feed your facebook page tab. Using the “Facebook Fans Only” editor button you can specify parts of your article that will be visible to facebook page fans only, while providing an alternative text to non-fans. In this example, the exclusive parts are marked with the red {fbpagefansonly} tags, the text highlighted with green color will appear to non-fans, while the text highlighted with yellow color will appear to fans.

Figure 2: The content plugin “Content – Facebook Page Fans Only” will examine the page fan status of your visitor and will render all the parts of the article that are marked as “page fans only” accordingly. An alternative text will show up to non-fans which is up to you to define it.

Figure 3: The component feeds the contents of the rendered article to the facebook page tab.

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